DS Group or Dharampal Satyapal Group is one of the leading FMCG corporations and a multi-business corporation in India. While it may be well-known for its mouth freshener and tobacco brands like Pass Pass and Rajnigandha, the Group has interests in many other sectors such as food and beverage, confectionery, hospitality, agri and luxury retail. And the one sector in which the Group is taking high strides is the hospitality sector.
DS Group’s entry into the hospitality and hoteling sector
DS Group marked its entry into the hospitality and hoteling sector by joining hands with the Radisson Hotel Group and opening Radisson Blu Hotel Guwahati in 2014. The Group recently signed two luxurious properties with the Radisson Hotel Group—The Manu Maharani in Nainital and Namah in Jim Corbett National Park. Manu Maharani is famous for its dining and accommodation. The Group also owns other properties such as Holiday Inn Express at Kolkata Airport and Crowne Plaza at Tonk Road in Jaipur.
DS Group collaborations
Dive deep into the collaborations made by DS Group in the hospitality and hoteling sector here:
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Radisson Blu Hotel, Guwahati
Opened in 2014, Radisson Blu Hotel was the first five star hotel of the North East. DS Group Hospitality business offers top-notch services personified to the needs of the modern business travellers.
The ideal destination for business and leisure travellers, Radisson Blu Hotel Guwahati offers picturesque views of the Deepor Beel lake. Strategically located on National Highway 37, the hotel is close to the Guwahati International Airport.
The hotel boasts of 196 iconic, contemporary rooms that redefine comfort and style. The 38 business class rooms offer ultimate comfort and access to the business class lounge. You also have a 5,049 sq. ft. ballroom space, the largest in the city, for events and conferences in the hotel.
The hotel has three top-notch dining options equipped with al fresco seating. While Cafe b-you, serves interactive global and local cuisines, Netasia is the hotel’s pan-Asian restaurant, showcases a display kitchen and serves enticing flavours. The Great Kebab Factory is the third, Indian specialty restaurant that offers specialised kebabs. Reign is the lobby bar and lounge with elegant, chic furnishing that serves an array of spirits and cocktails. To taste the finest baked products and to-go delights, you can head to Dolce the patisserie in the hotel. It also houses a spa and wellness zone that offers well-designed rejuvenating experiences and recreational facilities.
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Crowne Plaza, Jaipur Tonk Road
Located in the business hub of Sitapura and close to the airport, Crowne Plaza Jaipur Tonk Road is another excellent option for a business traveller staying in Jaipur. It has 218 well-appointed rooms with five dining options. Crowne Plaza is one of the options that offers an ideal culinary experience.
Crowne Plaza is a Green Engage certified hotel that can track energy, water consumption and carbon and assess waste management. The double glass unit in the hotel allows maximum natural light, minimises heat transmission and ensures lower carbon footprints. Other sustainable solutions implemented by the hotel include the use of unique materials like aluminium composite panels and sandstones to keep the building cool, terracotta solar system for hot water, energy management system for saving power, sewage treatment plant and heat recovery system.
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Holiday Inn Express, Kolkata Airport
This Kolkata Airport Hotel Property is the perfect transit hotel located at a walking distance from the airport. Surrounded by lush green landscaping, the hotel has 125 well-appointed rooms equipped with ergonomic desks and chairs and a Boardroom.
The all-day dining restaurant in the lobby of the hotel offers grab-and-go breakfast options. You also have other facilities like self-service business centres, Express café and bar, a complimentary internet station, 24 hours fitness centre and 24 hour travel desk.
Recognitions achieved, if any
The DS Group has many recognitions to its name. The DS Group headquarters located in NCR has been awarded the prestigious LEED Platinum certification for being a green building. The headquarters houses the corporate office, a research and development centre and manufacturing facilities for flavours and fragrances, confectionery, and edible gold and silver embellishments. The LEED certification has been given for being a green building under the US Green Building Council existing building; Operation and Maintenance programme version 4.0.
It is a big achievement to get awarded with LEED certification—a globally recognised symbol of sustainability excellence. It signifies that the building lowers carbon emissions, conserves resources and reduces operating costs, all while prioritising sustainable practices.
Future plans and initiatives
DS Group is committed to strategically integrate sustainability into the organisational systems and processes to understand the long-term effect of resource use. The Group looks at the holistic view of doing business emphasising on the triple bottom line—planet, people and profit.
Built on the strong foundation of philanthropy and guided by a clear set of values, corporate social responsibility is an integral part of the Group to build sustainable communities and enhance livelihoods. The Group focuses and takes initiatives on the critical areas of water, livelihood and education to have a transformational impact on communities.
