Food packaging trends are always evolving and changing over time due to a great deal of innovation. But as technology advances, so do consumer needs.
With the help of strong branding and marketing strategies, many individuals nowadays are eager to connect with certain companies.
In order to connect and interact with their consumers, consumer packaged products come in a variety of designs, packaging, and aesthetics. After all, what first draws attention is always the package.
Because of this, modern packaging has taken on a variety of shapes in order to progress, differentiate itself from other companies, and better connect with its target audience.
So what are the trends in food packaging for 2023?
- Ten food packaging trends to watch out for in 2019
- solutions enabled by technology
- Food packaging trend: sustainable and environmentally beneficial product-driven packaging
- the trend for plain food packaging
- individual packaging
- packaging for food that encourages online e-commerce from offline
- a style of food packaging that allows for comments
- package that is both contemporary and vintage.
- The fad for counterfeit-resistant packaging
- Trends in product packaging combined with technology may help CPG firms succeed online.
- Ten Food Packaging Trends You Should Definitely Check Out Today
- technologically enhanced remedies
One of the trends in food packaging this year is smart packaging solutions.
Additionally, it is among the greatest methods now in use for presenting and enhancing the value of food packaging.
In addition to being popular right now, technology-enabled solutions that can be accessible through smartphone tools like QR codes make the most of the end-user’s interaction with the product.
Why? mainly because it can connect online, engage with the consumer, and provide them additional information about the goods.
trends in food packaging
One of the better examples of this function is the BlackPink Oreo QR code marketing campaign. By including QR codes on its packaging, the well-known K-pop girl group and the well-liked cookie company effectively increase their interaction.
Depending on the information you want to display, you can use a QR code generator online to create different sorts of QR codes that you can then include into your packaging.
For instance, you might print a video QR code on your product packaging that, when scanned, would play a movie detailing how your product was made.
Or a website QR code that will take them to your business’ website or firm so they may learn more about it.
With such adaptable technology, there are various specialised QR code solutions for your needs.
Referring to: What is a QR code and how does it operate? The Complete Manual for Beginners
- Product-driven packaging that is environmentally benign and sustainable
You may use the packaging of your food to support sustainability over time and benefit the environment at the same time.
The movement towards sustainable food packaging uses less natural resources, enabling businesses to produce food product packaging at a lower cost and increase its overall sustainability over time.
According to the Global Sustainability Index Institute, 400 of the biggest corporations in the world discovered that their sustainability targets had increased by more than twofold.
Additionally, businesses and corporations may use QR codes to innovate their food packaging while still being environmentally friendly.
For instance, CPG companies may substitute a PDF QR code for the handbook of instructions seen on food packaging.
By scanning it, food production businesses and other sectors of the economy may immediately deliver the information to the end consumer using their smartphone devices.
qr code in PDF
A modest size pamphlet with a PDF QR code may be produced together with the food packaging, saving many businesses the price and negative environmental impact of printing thousands of pages.
A PDF QR code is inventive, more cost-effective, and better for the environment.
Related Article: Tips for using QR codes into user guides and instruction manuals
- The tendency towards narrative food packaging
Customers want to learn about the personality of your brand. And if people can access it with just a quick scan of their smartphone devices, it couldn’t be much more simple and handy.
You may create a movie QR code or a picture gallery QR code using the QR code component, then include it in your food packaging to create an interactive food packaging trend and amuse your clients at the same time.
For instance, Pepsi, a beverage company, will use new packaging for their product using NFC tags and QR codes!
The limited-edition bottles and cans, which are now offered at shops, have QR codes printed on them that link customers to PepsiHalftime.com.
This new website has an augmented reality filter and behind-the-scenes video.
- The tendency towards simple food packaging
Design for food packaging continues to be heavily influenced by minimalism.
A portion of the packaging sector has moved away from ornate and crowded designs and towards simplicity with straightforward labelling and packaging approaches.
In terms of package design, minimalism and simplicity are timeless trends. Less is always more, as the saying goes.
Additionally, it assists in emphasising the worth of the product and avoids overwhelming clients with ostentatious designs and artwork.
Giving consumers a minimalistic appearance is a breath of fresh air since they are already overloaded and used to elaborate and colourful design packaging.
The package looks neat, attractive, simple, and refreshing to the eyes when the design is kept basic and modest. But it also lowers the manufacturing process’s cost.
- Individualised packaging
The need for a personalised style is one of the most prominent trends in food packaging.
More individualised package designs are promised for the future of food packaging design and development in order to close the gap between customer requirements and actual product realities.
individual packaging
Personalisation of food packaging is currently a major trend due to faster manufacturing rates.
Customers expect their snacks and meals to satisfy their specific and constantly changing demands, and firms may rise to the challenge by using creative package design with a personal touch.
Due to the growing trend of luxury packaging among many multinational and even local firms, the market for personalised packaging has seen explosive expansion over the years.
The market for personalised packaging has been significantly boosted by the growing global customisation of food packaging.
There are still several methods you may customise your packaging, even if the industry trend towards personalised food packaging is not yet accessible to smaller food enterprises.
To improve brand recognition and appeal, personalisation in food packaging may include the use of unique bags, boxes, stickers, or even gift tags.
- Food packaging encourages online e-commerce from offline sources.
According to supermarket news, the rise of online grocery shopping coincided with the Coronavirus epidemic. According to studies, 43% of people purchase groceries online, up from 24% two years ago and 6% during the last six months.
Grocery retailers may now employ in-store QR codes as a contactless method of payment since the globe has gone contactless.
For instance, Tesco, a well-known grocery store chain with several locations worldwide, essentially established a market based on South Korea’s way of life.
The food package has a QR code that, when scanned, displays the goods on the user’s smartphone. This allows them to make their orders while waiting for their trains or buses.
- A design trend for food packaging that allows for comments
Product evaluations and gathering customer feedback are crucial. Customer feedback facilitates and accelerates business development.
qr feedback code
Feedback gives your product and the end-user a feeling of interaction and informs them of what they need to do to advance.
CPG businesses may transition to a more smooth and frictionless method of collecting feedback employing such a digital tool by using the QR innovation.
Many organisations, like AirVote and the Greater Hyderabad Municipal Corporation (GHMC), have chosen to place QR codes in public restrooms in order to collect consumer input.
Related: How to create a QR code for feedback
- Modern packaging combined with retro and vintage packaging
trends in product packaging
The Retro and Vintage packaging will never be out of style, but you can always experiment with new approaches to leverage and innovate the experience of your consumers. Using QR codes to direct clients to online dimensions is one method to bring modernity to it.
You can always make your food packaging design stand out and be special for them, and you can do this by paying attention to the structural and practical elements of the package.
- The trend in counterfeit-resistant package design
Non-food items are also often counterfeited, and food manufacturing companies are currently facing this persistent issue. Counterfeit goods are not only prevalent in the garment business.
A QR code on food goods may be used to monitor and detect fake food products in an effort to tackle this issue.
Technology developments in 2023 combined with the growth of CPG brands online
You may always experiment with different approaches to make your product packaging exciting and enjoyable for your target market given the constant emergence of new trends in food packaging.
With that stated, you can always utilise QR codes to connect to your offline consumers online and make your whole product marketing improve customer experience and have a retention to your brand, regardless of the unique packaging you may create.
You may get in touch with us right now if you have any more enquiries about food packaging supplies in Australia.
